Magellan™ Brand Exposure Analysis

Delivering customer benefits in brand impact assessment worldwide

Magellan™ is the leading solution for the automatic identification, monitoring and reporting of brand and logo exposure in TV, film and other image media.

Magellan™ delivers the highest levels of performance, operating consistently regardless of the time of day or length of the job. Brands can be identified when rotated through 360º and at oblique angles.

Magellan™ is installed as a turn-key solution that includes all necessary hardware and software, and is available as a single workstation or as a server-based solution.

Reports from Magellan™ include

Duration on screen
Position on screen and site location
Logo size as % of screen (down to 0.1%)
Allowance for duplicates
Quality of exposure
Percentage on screen and percentage occlusion

Magellan™ Demonstrations and Documentation

For further Magellan™ documentation and a case study please click here.

If you would like to arrange a demonstration of Magellan™ or any other products please do not hesitate to contact us.

Markets

Magellan™ provides powerful solutions for:

Sports Marketing Analysis