Magellan™ Brand Exposure Analysis

Magellan™ Brand Exposure Analysis

Delivering customer benefits in brand impact assessment worldwide

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Magellan™ is the leading solution for the automatic identification, monitoring and reporting of brand and logo exposure in TV, film and other image media.

Magellan™ delivers the highest levels of performance, operating consistently regardless of the time of day or length of the job. Brands can be identified when rotated +/-180º and at oblique angles.

Magellan™ is installed as a turn-key solution that includes all necessary hardware and software, and is available as a single workstation or as a server-based solution.

Reports from Magellan™ include

• Duration on screen
• Position on screen and site location
• Logo size as % of screen (down to 0.1%)
• Allowance for duplicates
• Quality of exposure
• Percentage on screen and percentage occlusion