Magellan™

OmniPerception Magellan™ Automated Brand Analysis and Logo Detection software provides the tools necessary for the automatic identification, analysis and reporting of brand exposure and product placement in TV, film and other image communications media.

Delivered as a turn-key installation including all necessary hardware and software, Magellan™ is a uniquely powerful tool for brand owners and the Sports Marketing community.

Magellan™ enables significant improvements in workflow, throughput, accuracy and repeatability. The product’s highly accurate detection, analysis and reporting capabilities are based on purpose-built proprietary image recognition algorithms - giving the highest levels of performance – consistently and tirelessly, regardless of the time of day or the length of the job.

Benefits

• Magellan™ enables significant improvements in brand/logo detection and workflow
• Accuracy and repeatability
• Results directly comparable to human eye
• Increased level of analysis
• Ability to tune the system to individual logos

Advanced Features

• Integrated Automatic Brand Analysis tools
• Rapid analysis – faster throughput of reports
• Multiple product, brand or logo detection in one pass
• High Accuracy recognition

Advanced functions

• Extent of occlusion
• Image quality measure
• % of Brand On-screen
• Allowance for duplicates
• Size: % of screen taken up by logo
• Identify logo’s real or relative position on the screen

Technical Features

• Scalable solutions capable of Real-time Logo and Brand Analysis
• Proprietary Image Recognition algorithms
• Input: MPEG-2, MPEG-4 and other common video formats
• Results output: CSV, XML, AVI
• Magellan™ Operator Workstations
• Magellan™ Processing Nodes: Typically 3 or more per system - processing video using OmniPerception proprietary algorithms
• Magellan™ Server: Database; Video Server; Scheduling

Applied Image Recognition

For Broadcast and Sports Marketing Applications, OmniPerception Magellan™ products are available exclusively through Applied Image Recognition (AIR).

For further information on Magellan™ Sports Marketing products and applications, please contact Ian Young, Tel: +44 (0)1483 685072 ian.young@air-ltd.com