Omni Labs - Product Placement on TV and the Web

How is a product being represented on TV and/or online?

How can you find out WHO is using your product or brand, and WHAT they are saying about it?

How effective is your online advertising? How often is your brand referenced?

The Product Placement Tool will find out – simply train it to identify your product or brand, and send it to work, where it will it trawl through hours of broadcast TV and/or billions of web pages and send you a simple report of activity, coverage and even links where appropriate.

Watch it in action below! We'll draw a purple box round the appropriate brand every time it appears in the picture.

Applications and Markets

Advertising or PR – establish currently hidden value of an existing campaign.
Brand evaluation – how much outside of the controlled brand distribution is happening?
Crisis management – when bad publicity or a negative story breaks, track its appearance.
Royalty recovery – establish instances of product use where a royalty should be paid.

Watch The Video

For further information or a demo, watch the Omni Labs video below (please note this video will open in a new window).

If you would like to arrange a demonstration of this or any other product please do not hesitate to contact us.